Storytelling / Brand consulting / Communication tools / International press launch / Press office
Timeless beauty that evokes authentic love for minimalistic handbags.
Cabinet Bleu coordinated and organised Bu wood international press launch in Milan. Our agency developed and produced internal editorial support tools during the pre-launch stage of Bu wood handbag first collection: product catalogue, press release, editorial content and print invitations.
Bu wood is an emergent handbags brand inspired by the shapes of vanity cases, jewellery boxes, hat boxes and briefcases entirely made in wood of the ’50 and ‘60s, Bu wood bags is a beautiful fusion of sensuality and strength. Simple yet sophisticated, they combine elegance, tradition and modernity.